Today we are talking with Tony Patella of Tellason. Tellason is a premium denim company founded by Tony Patella & Pete Searson in San Francisco, CA.   What was the catalyst for starting Tellason? Pete and I had been in the apparel industry for twenty years each in various forms — sales agents, sales directors and in my case, also as a partner in a San Francisco-based denim brand in the 1990s.  It really came down to our shared passion for denim and durable goods and our desire to do something of our own. We are a two-person operation. We have interns on occasion, but all of the design, distribution, customer service and sales management is handled by the two of us.  Our studio is in Sausalito, California and the factory that makes our products is right across the Golden Gate Bridge in San Francisco. The factory makes products for several…Continue Reading