Established in 1833 and located in Nazareth, Pennsylvania, the Martin & Company guitar factory makes some of the most sought-after guitars in the world. Their guitars are both a work of art and an instrument for musicians. Their guitar ‘wood shop’ employs over 600 employees and has never had to lay-off an employee. They have found a business model of success, by producing only acoustic guitars, mostly by hand, and not trying to outgrow their niche. From a humble 182 guitars made in 1900 to over 24,000 made in 2000, the Martin Guitar shop has made over 1,000,000 guitars to date.
The video above is 1 in a series of 6.
Part 2 | Part 3 | Part 4 | Part 5 | Part 6
